Occupancy Rate
Occupancy Rate is the share of a property's sellable inventory that actually sold. It answers how full you ran, and nothing else. The denominator is where most mistakes happen. It counts every room for every night in the period, whether or not anyone slept in it, so a 120-room property across a 30-night month has 3,600 available room-nights, not 120. Two adjustments keep the number honest. Rooms genuinely out of service for maintenance usually come out of the denominator, and complimentary or house-use rooms come out of the numerator. Do it the same way every month, or a month-over-month comparison measures your bookkeeping instead of your business. That 120-room property selling 2,880 room-nights ran 80% occupancy. Because occupancy has no price in it, you can always buy more of it by charging less. A property that holds rate at 70% occupancy and $180.00 ADR earns $126.00 RevPAR. One that discounts to fill at 90% and $130.00 earns $117.00. The fuller month made less per available room. For short-term rentals the formula is identical with unit-nights in place of room-nights. The difference is what counts as available: owner stays, seasonal closures, and a listing that was only live for eleven days of the month all change the denominator. Work it out with the occupancy calculator.