Challenges

Prior to adopting Akia, Faria Resorts faced a range of marketing challenges:

  • Manual audience management — Additional steps from exporting their guest list from their PMS (Streamline) and importing into their email platform manually.

  • Limited visibility into who actually booked — Could not identify which specific guests converted from a campaign, making ROI measurement difficult.

  • No centralized marketing hub — Email, reservations, and guest data lived in separate, disconnected systems.

Solutions

When Faria Resorts discovered that Akia offered email marketing fully integrated with their existing Streamline PMS, the decision to switch was straightforward. A platform that they could sync data directly from their PMS to create audiences, track conversions and revenue, and a platform that was easy to learn and use.

Seamless PMS integration & audience syncing.

One of the most immediate wins was spending less time on manual list management. Akia's rule-based audience feature connects directly to Streamline, allowing her to build dynamic guest segments such as future arrivals, return guests, stays during specific seasons — without ever touching an export/import workflow. Audiences update automatically as new reservations come in, meaning her lists are always current with zero maintenance overhead. Enabling hyper-targeted campaigns tailored to the right people at the right time.

Link tracking & real booking attribution.

Can see exactly which guest clicked an email and made a booking. Akia's link tracking traces the email opens through to reservations, giving Faria Resorts genuine visibility into campaign performance. The platform's conversion tracking distinguishes between standard bookings and quote requests.

This clarity allowed them to easily track and double down on what works. Successful campaigns targeting past guests — highlighting seasonal amenities, upcoming events, and limited-time offers.

Faster execution and easier campaign workflow.

Akia's intuitive drag-and-drop email builder lets Jenelle spin up campaigns quickly,  a meaningful change for a lean marketing operation. She's gone from sending occasional blasts to quickly shipping 4 this month, with clear intent behind each one.

The reduced friction means more campaigns get out the door, and more opportunities get in front of guests.

"I've been sending a lot more frequent emails just because it's really easy to just hop in here and build something really quick."