In a world where OTA bookings can make stays feel impersonal, leaders are rethinking what it means to truly know their guests. The future of loyalty isn’t built on points—it’s built on relationships. And relationships start with data.

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Join MEWS’ VP of Sales, Meghan Lubeck; Revenue and Operations Analyst at The Neighborhood Hotel, Jack Bakker; Data Strategy & Analytics Director at Lark, Alessandro Bottero; and Akia’s VP of Sales, John Ellis, for a forward-looking conversation on how AI and enriched guest data are reshaping the guest experience—from first interaction to post-stay engagement. ‍

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We’ll explore how hotel groups use AI to turn raw booking data into guest intelligence that drives loyalty, personalization, and direct bookings.

Topics:

• What “enriched guest data” really means (and why it's a competitive advantage)
• Strategies for building centralized guest profiles
• Real-world strategies for using AI to deepen loyalty, upsell with relevance, and improve repeat booking rates

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