GLOSSARY

Non-Refundable Rate

Alternate Names: 

Advance Purchase Rate

Non-Refundable Rate is like the hotel's report card, it measures a specific slice of performance and keeps management honest. Imagine looking at your bank statement to see how you're doing; this metric does the same for rooms, revenue or costs. For example, Non-Refundable Rate takes numbers you already have, such as revenue and room nights, and turns them into a single figure that's easy to compare over time or against rivals.

Operationally, Non-Refundable Rate helps revenue managers decide whether to adjust pricing, run a promotion or simply celebrate. It plays nicely with other metrics, and together they show the broader picture, occupancy tells you how full you are, while Non-Refundable Rate shows how profitable that fullness really is. Even if you're not a numbers person, it's worth tracking because it translates a complex business into a simple score you can root for.

Related Terms

Rate Shopper

Rate Shopper is like the hotel's report card, it measures a specific slice of performance and keeps management honest. Imagine looking at your bank statement to see how you're doing; this metric does the same for rooms, revenue or costs.

Guarantee Policy

Guarantee Policy is the rules of engagement between a property and its guests or distribution partners. Much like the fine print on a concert ticket, it spells out who pays what, when, and under what conditions.

Package Rate

Package Rate is like the hotel's report card, it measures a specific slice of performance and keeps management honest. Imagine looking at your bank statement to see how you're doing; this metric does the same for rooms, revenue or costs.

Average Booking Value per Available Room

Average Booking Value per Available Room is like the hotel's report card, it measures a specific slice of performance and keeps management honest. Imagine looking at your bank statement to see how you're doing; this metric does the same for rooms, revenue or costs.