GLOSSARY

Booking Conversion Rate

Alternate Names: 

Booking Conversion Rate is like the hotel's report card, it measures a specific slice of performance and keeps management honest. Imagine looking at your bank statement to see how you're doing; this metric does the same for rooms, revenue or costs. For example, Booking Conversion Rate takes numbers you already have, such as revenue and room nights, and turns them into a single figure that's easy to compare over time or against rivals.

Operationally, Booking Conversion Rate helps revenue managers decide whether to adjust pricing, run a promotion or simply celebrate. It plays nicely with other metrics, and together they show the broader picture, occupancy tells you how full you are, while Booking Conversion Rate shows how profitable that fullness really is. Even if you're not a numbers person, it's worth tracking because it translates a complex business into a simple score you can root for.

Related Terms

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