Let’s face it – getting guests to book directly with your property instead of through third-party sites is a constant challenge for hospitality managers. And managing multiple email and SMS tools can quickly become a headache. That's why Akia is launching a powerful new Marketing Suite that makes connecting (and re-connecting) with guests easier than ever before.
All-in-One Solution
The new Akia Marketing Suite sets itself apart by bringing together email and SMS marketing in one place, while tapping into valuable guest data in your property management system. Think of it as your all-in-one tool for staying in touch with guests and turning them into loyal, direct bookers. The platform makes it super simple to get started – perfect for busy hotel teams who don't have time to learn complicated new systems, or those looking to consolidate their current tools.
“Our goal is to make powerful, data-driven marketing effortless for hospitality teams." - Frederik Hermann, VP Marketing, Akia
Game-Changing Features
Drag-and-drop editors for email marketing mean there’s no need to hire a designer or engineer. Smart audience targeting is based on guest behavior, meaning your marketing efforts are more effective. And the Marketing Suite becomes a central place to keep track of all your guest info – including their actual contact details, not just the masked ones from booking sites.
Perhaps most useful, the Marketing Suite empowers properties to keep track of special occasions like birthdays and anniversaries to make their messages more personal. Hotels and vacation rentals can also set up automated email sequences to target guests after a specific number of days since their last booking. Select properties have already tested the Akia SMS Marketing tool, and have seen a 17.8x ROI. It's these kinds of smart, automated touches that can make a real difference in driving direct bookings.
The Bottom Line
For hotels and vacation rentals looking to take more control of their guest relationships and boost direct bookings, Akia’s new Marketing Suite is a must-have. It's all about making effective marketing accessible to hospitality teams of all sizes, without the usual headaches of complex marketing tools.
