1906 Lodge Drives Direct Bookings With Akia

Case Study

Janissa drives more bookings with positive ROI by including SMS campaigns into her marketing efforts.

Re-market to previous guests

As the weather is warming up in California, many people are itching to travel again this summer safely. Coronado Beach is the perfect destination for travelers to be outside and soak up the sun.

As a long-time customer, 1906 Lodge has communicated with their guests through Akia to enhance its guest experiences. So when Akia introduced Campaigns, allowing properties to effectively re-market to previous guests for new bookings without commissions, Janissa knew she could incorporate business text messaging into their marketing strategy to reengage and capture new bookings demands for 1906 Lodge this summer.

1906 Lodge worked with Akia’s Customer Success team to design a campaign to reach the property’s loyal guests over text messaging. This campaign lets loyal guests know about an ongoing deal and how they can book directly with the property to take advantage of the offer.

"This is our first time using text messaging campaigns and the results have been amazing. CTR is higher than our other marketing channels and we did receive more calls about reservations so are pleased with the engagement. Paid social is a necessary tactic to have scaleable success in customer acquisition. Being able to show that we drove 72x ROI further justifies the need to include text campaigns in our marketing efforts. I'm excited to further implement them at our other properties!"
Janissa Reyes
Marketing Manager

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