IMPRINT Hospitality drives $75k in marketing revenue across its portfolio.
IMPRINT manages properties with different seasonal peaks. Using guest data, they created targeted audiences for each hotel and promoted offers where those destinations were in demand, driving a total of $75k in post-stay marketing.
$75k
post-stay marketing revenue.
IMPRINT Hospitality is a Denver-based hotel management and consulting group specializing in lifestyle and boutique properties, with a mission to “leave a positive imprint” through memorable guest experiences and community-driven design. The company emphasizes strong branding, well-trained talent, and thoughtful technology to elevate service and operations across independent and soft-branded hotels.
IMPRINT Hospitality operates a collection of boutique hotels in ski-town destinations and local markets. Because every property has a different brand and guest profile, marketing to past guests had to be centralized, but still customizable for each location. Fall was a critical build-up period before ski season, so IMPRINT needed to drive bookings and re-engage past guests early for snow destination properties.
They were using multiple software tools to communicate with guests and run promotional campaigns, which became costly and difficult to manage.
Akia’s pricing was more favorable, the integration was direct with Stayntouch, and the team can manage campaigns for all properties on one system.
With multiple properties, they can now build campaigns that align with each hotel’s brand, audience, and seasonality.
Strategies that contributed to their success
- Segment based on past guests
- Local-only promotions based on guest proximity - Collect guest information such as addresses from Stayntouch and syncs into Akia to create automated audiences
- Seasonal discounts for slower periods
- Quickly toggle between properties, audiences, and campaigns within the dashboard to analyze data and identify what’s working.
Successful Campaigns:
Data insights:
- Track performance for each property, campaign, and audience list - Easily toggle between properties to analyze campaigns and audiences.
- Clear attribution on which campaign drove direct revenue
- Identify OTA guests who later booked and converted directly
See Akia in action!
Schedule a demo today and learn how our hospitality platform can transform your operations and elevate your guest experience.
$75k
post-stay marketing revenue.
We can run targeted campaigns for each property without discounting publicly. The branding stays intact, the rates feel premium, and we still fill rooms during our quieter months.”
Bettina Rodarte
Marketing & Revenue Management
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