Challenge
IMPRINT Hospitality operates a collection of boutique hotels in ski-town destinations and local markets. Because every property has a different brand and guest profile, marketing to past guests had to be centralized, but still customizable for each location. Fall was a critical build-up period before ski season, so IMPRINT needed to drive bookings and re-engage past guests early for snow destination properties.
They were using multiple software tools to communicate with guests and run promotional campaigns, which became costly and difficult to manage.
Solution
Akia’s pricing was more favorable, the integration was direct with Stayntouch, and the team can manage campaigns for all properties on one system.
With multiple properties, they can now build campaigns that align with each hotel’s brand, audience, and seasonality.
Strategies that contributed to their success
- Segment based on past guests
- Local-only promotions based on guest proximity - Collect guest information such as addresses from Stayntouch and syncs into Akia to create automated audiences
- Seasonal discounts for slower periods
- Quickly toggle between properties, audiences, and campaigns within the dashboard to analyze data and identify what’s working.
Successful campaigns:
Data insights:
- Track performance for each property, campaign, and audience list - Easily toggle between properties to analyze campaigns and audiences.
- Clear attribution on which campaign drove direct revenue
- Identify OTA guests who later booked and converted directly
