GLOSSARY

No-show

Alternate Names: 

No-show is like the hotel's report card, it measures a specific slice of performance and keeps management honest. Imagine looking at your bank statement to see how you're doing; this metric does the same for rooms, revenue or costs. For example, No-show takes numbers you already have, such as revenue and room nights, and turns them into a single figure that's easy to compare over time or against rivals.

Operationally, No-show helps revenue managers decide whether to adjust pricing, run a promotion or simply celebrate. It plays nicely with other metrics, and together they show the broader picture, occupancy tells you how full you are, while No-show shows how profitable that fullness really is. Even if you're not a numbers person, it's worth tracking because it translates a complex business into a simple score you can root for.

Related Terms

Guest Segmentation

Guest Segmentation is a piece of hospitality slang that makes daily life in hotels and vacation rentals smoother. It refers to a routine action or status, think of it as shorthand that front desk agents, housekeeping, and revenue managers use to keep everyone on the same page.

Credit Card Guarantee

Credit Card Guarantee is the rules of engagement between a property and its guests or distribution partners. Much like the fine print on a concert ticket, it spells out who pays what, when, and under what conditions.

Food and Beverage

Food and Beverage is a familiar concept in hospitality, though it may sound mysterious at first. Behind the jargon is a simple idea that makes day‑to‑day operations smoother and helps you understand how properties make money or serve guests.

Yield Management

Yield Management is a familiar concept in hospitality, though it may sound mysterious at first. Behind the jargon is a simple idea that makes day‑to‑day operations smoother and helps you understand how properties make money or serve guests.