Run successful SMS campaigns
It’s no question that many travel destinations, including Hawaii, took a hit because of the pandemic. However, even with restrictions being lifted, businesses take a while to normalize as people get re-acquainted with traveling.
Royal Lahaina Resort and Royal Kona Resort looked into offering multiple great deals as the islands reopened for travelers to generate demand and get more bookings. As an experienced digital marketer, Taylor Shumate (Digital Marketing Director @ Hogan Hospitality Group) looked to Akia to help reengage with her guests and boost bookings for the resorts for the upcoming months.
Guests were already familiar with Akia’s contactless communication, as they were already engaging with the properties over text messaging during their previous stays. Taylor saw text-messaging campaigns as a highly engaging, personalized channel to supplement her digital marketing efforts to drive more business for Hawaiian Hotels.
