Research

Upsells lift effective ADR up to 15%.

We sampled 4,729 upsells Akia ran over the past year, worth $371K, and what each adds to a property's effective rate once the guest has already booked.

higher effective ADR

per unit, per month

0.0%

of buyers left 5 stars

A double-digit bump in effective ADR.

When a guest adds an upsell, count it against what they paid for the room. That is how much their effective nightly rate went up. Across the strong performers here the lift runs 10 to 13%, revenue that arrives after the booking with nothing extra to build or staff.

Upsells sold20 → 1,181

Median lift in effective ADR across every property running upsells, ranging from about 3% to 15% for converting guests, with the median property at 8.8% and the highest-volume programs landing 10 to 13%.
Series	Property size · units	Increase in effective ADR	Upsells sold
Property	21	15.4%	20
Property	22	15.2%	39
Property	31	13.1%	142
Property	85	13%	106
Property	26	12.6%	35
Property	37	12%	124
Property	15	11.9%	28
Property	60	10.4%	75
Property	270	10.1%	26
Property	25	9.5%	131
Property	25	9.3%	132
Property	31	9.2%	72
Property	79	8.8%	53
Property	85	8.7%	29
Property	17	8.5%	108
Property	285	8.1%	635
Property	70	7.3%	106
Property	9	6.6%	30
Property	337	6.5%	1,064
Property	100	5.4%	77
Property	290	4.9%	1,181
Property	40	4.6%	178
Property	31	4.5%	31
Property	23	4.3%	84
Property	191	3%	141
Property	204	2.7%	644

Every property running a real upsell program, at the typical converting stay. Each dot is a property; the y-axis is how much a guest's upsell lifted the effective rate on their stay, and bubble size is how many that property sold. The biggest programs land a 10 to 13% bump, and a handful of small properties clear even that, all earned after the guest already booked.

Offer	Sales	Revenue	Avg	Median
Early check-in	2,965	$213,465	$72	$59
Late checkout	1,558	$121,111	$78	$60
Extend stay	163	$31,299	$192	$151
Room upgrade	43	$4,750	$110	$100
All upsells	4,729	$370,625	$78	—

A sample of 4,729 completed, paid upsells over the twelve months ending July 2026.

Asking didn't cost them a good review.

The fear with any upsell program is that pushing product annoys guests and costs you reviews. So we checked, at the properties running upsells: do the guests who buy rate their stay any lower? They don't. Buyers left five stars 76.7% of the time, non-buyers 75.5%.

Read the confidence intervals, not just the gap. With a year of data the two bands still overlap, so we won't claim upselling lifts your rating. What we can say cleanly is that the opposite worry is unfounded: asking, in the flow of a good stay, costs you nothing on the review side.

Five-star rate for upsell buyers (76.7 percent, 95% CI 74.4 to 79.1) versus non-buyers (75.5 percent, CI 75.0 to 75.9) at the same properties; the intervals overlap.
Group	Estimate	95% CI low	95% CI high	n
Bought an upsell	76.7%	74.4%	79.1%	1229
Did not buy	75.5%	75.0%	75.9%	39361

Five-star rate at the same upsell-running properties, guests who bought an upsell versus those who didn't, with 95% confidence intervals. The bands overlap, so we won't claim upselling lifts reviews. What's clear is that buyers rate no lower: asking costs nothing.