In today’s digital age, many guests will go straight to TripAdvisor or Google
to look at the reviews about hotels when they are planning their trips. According to studies
, about 82% of consumers read reviews of local businesses before making any decision on a purchase, and negative feedback and reviews can directly impact a business’s bottomline.
Hotels may have seen their online reviews skewing unfavorably. Happy guests who had great experiences often forget to share their stories and reviews after they have left the property, but unhappy guests will make sure their voices are heard by leaving negative feedback.