Airbnb introduced Airbnb Rooms - a model of staying in a room in someone else’s home - earlier this month. This all-new take on the home-share giant’s founding model aims to attract travelers away from hotels by offering more affordable prices. “Airbnb Rooms are often more affordable than hotels, and they’re the most authentic way to experience a city. This is the soul of Airbnb.” Brian Chesky, Airbnb co-founder and CEO, said in a release.
While numerous reports and studies show travel spending is up, Airbnb Rooms offers affordable choices to travelers looking for cost-effective alternatives in the current economic environment. In addition, by allowing guests to live with a host, Airbnb aims to provide guests with a way to connect with people in the post-pandemic climate and have more authentic experiences.
Recommendation: Leveraging tech-enabled capabilities provide creative solutions for hoteliers to cut costs and build authentic guest journeys. For example, hotels can seamlessly achieve a great way to introduce more meaningful, personal, and authentic guest experiences through Akia’s Mini Apps, making it easy to share local activities, vendors, events, and must-dos.
Hotels are realizing that unbundling their offerings and allowing guests the flexibility to define their experience is improving revenue and customer satisfaction. Expedia Group recently introduced attribute-based shopping (ABS) for all its hotel partners. This introduction has already driven a 4.1% shift to more premium rooms and rates and a visible increase in conversions.
In a 2021 study, Stayntouch and New York University SPS Tisch Center of Hospitality reported 46% of travelers are willing to pay more for preferred room attributes. In addition, 24% of travelers expressed that ABS would increase price transparency, and 21% said it would help them have better room description clarity.
ABS can potentially optimize profitable growth and unlock hotel revenue.
LOGE Westport is a non-traditional outdoor hotel with a mix of rooms and campsites, making it distinctive for the team to manage unit accessibility. The company relied on longer processes to get door codes to guests, costing them time and money.
Instituting Akia and leveraging its integration with RemoteLock enabled LOGE Westport to create a streamlined end-to-end automated workflow – from identifying new arriving guests and having them sign up via Reg Cards to sending unit location maps, door codes, and community area and bathroom accessibility.
"The integration with Remotelock and Akia seems to have a higher response time. When we make those changes, they populate almost instantaneously. So, if it's in Akia, it'll be just a couple of seconds before it's in Remotelock, which is nice!"